Post by sinthiya007 on Nov 9, 2024 21:56:35 GMT -7
Schema micro-markup (or so-called structured data) is a search engine language with its own special semantic vocabulary. This is the code that helps the search engine "understand" the content of your site more easily - and this, in turn, helps to create more beautiful and accurate extended snippets at the top of the search results page. As a result, search engines, users, and site owners all benefit.
Have you ever heard buzzwords like "Schema org," "Schema markup," "structured data" in work conversations? Are you still having trouble understanding what your on page seo service coworkers (especially web developers) are talking about?
Then we're coming to you! In this article, we'll look at this type of micro-markup and explain why it's necessary (and how to survive those techno-talks).
Let's go.
What is Schema markup?
Search engines work hard to understand the content of a page. This is where Schema micro-markup comes in.
Ryan McKeller, in his infographic “My Six Wish List for Search in 2018,” in our opinion, gives the best definition of Schema, concise and to the point:
"No matter how smart we think Google is, it still has a hard time understanding what's on a page. That's what Schema is for. It's a type of metadata that's added to a site so that it can tell the search engine what's on the page and how to classify it. In December 2017, Google even launched a special algorithm that penalizes sites without microdata."
In other words, Schema markup, also known as structured data, is a search engine language with a unique semantic vocabulary. TopSpot SEM does a great job of explaining what a semantic vocabulary is:
"A semantic dictionary is essentially just the ability to break a sentence (in any language) into its parts. For example, a human can understand the phrase "mydogneedswater" as "my dog needs water," but a computer usually cannot. In the same way, Schema uses a semantic dictionary to "break apart" the language of a computer. Clearly, the language of a computer is code."
This is the code that makes it easier for search engines to "understand" the content of your site - which in turn helps create more beautiful and accurate rich snippets at the top of the search results page.
Some types of markup that you are probably familiar with and don't even know about are ratings/reviews, product/service (shows price or opening hours), and news that appears directly in search when you type certain queries.