Post by account_disabled on Feb 27, 2024 2:51:25 GMT -7
4 essential keys to optimize your YouTube channel
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It's no secret to anyone that the daily audience on YouTube is higher than most traditional television channels : your YouTube channel could reach millions of people with just a video made with a webcam, without large investments, but is it a secret? Do you know how to optimize your YouTube channel to achieve this? If you want to know how to enhance your strategy in this great Google social network , we will tell you everything.
Although YouTube is used by millions of users around the world, now it is not enough to publish quality stories or stories based on visual storytelling, but you must optimize your YouTube channel in such a way that search engines can find your content and promote it. for viewing.
Social networks in Mexico reach 83 million users
Keys to optimize your YouTube channel
HubSpot has shared with us 4 tips to optimize your channel on YouTube, a strategy that becomes essential if we take into account that this social network occupies the second place among the largest reach, in addition to being the second largest search engine, just behind Google.
Its main potential: video . According to Carolina Sansing , marketing director of Ibero-America at HubSpot, “ the public prefers to learn stories through videos , as it is a friendly format that, in addition to being interesting, is easy to remember. That's why 45% of busin Mexico Mobile Number List esses are investing more in YouTube this year than any other marketing channel available. Knowing how to use this platform to our advantage will give us the push we need to position ourselves . ”
With this in mind, whether you want to make your brand known, or you want to be a successful YouTuber and even simply want to share your daily life on this social network, HubSpot shares the following keys with us:
1. Take into account what users are looking for
As in any SEO strategy , one of the most important factors to stand out on YouTube are keywords . It is very important to choose these words correctly, and they must be related to the topic of the video.
In the same way that you regularly do with written content, add your keywords to the title, description, tags and thumbnails of your video on YouTube, since all of this will be taken into account when a user searches for content.
Improve your SEO with these 10 tips to search for keywords
If you want to optimize your channel on YouTube and attract more users, you can review the most popular queries on the platform : research what people search for the most and choose an ideal topic from the results. To do this you can help yourself with Google AdWords, Rank Tracker or use the YouTube Search report.
2. Describe your content
Sometimes we miss generating a description of the video, a point that is usually not taken into account but is one of the most important ranking factors on YouTube.
The description is used so that YouTube (or Google) takes the information from the content you have uploaded, that is, they rely on this description to rate your publication. So try to add it and make sure it has more than 250 words (including keywords of course). It can also be used to link external URLs , such as other social network links or your website.
[Tweet “You should optimize your YouTube posts to boost viewing”]
3. Attract attention through images and generate interaction
Ranking on YouTube is also done based on interactions , so it is essential to attract the attention of viewers, and one of the most effective ways to achieve this is to use attractive thumbnails of your content.
We refer to thumbnails as those small images that viewers click on to watch a video . Now do you see its importance? They will serve to attract more viewers, it is the first thing that people see about your content, and the greater the interaction, the greater the positioning.
very useful to use faces, manage contrasts between colors and keep in mind that a resolution of 1280 x and a 16:9 aspect ratio will make this image look much better.
Why you should have a YouTube strategy for your eCommerce: how to do it well
4. Keep track of your metrics
Measuring the performance of your videos will help you identify your strengths and weaknesses , which content has been liked more and which less, and thus create new strategies to optimize your YouTube channel in the future.
Use interaction metrics, such as the average percentage played, the average duration of views, viewing time, audience retention, average subscribers, traffic sources... in short, everything that makes you know better what your audience likes most.
In fact, pay special attention to the average viewing duration, since YouTube prioritizes it to better position those videos that have a longer viewing session, even above those that have the most visits.
Share on LinkedIn Share on Twitter Share on WhatsApp Share on Telegram Share on Facebook Copy link
It's no secret to anyone that the daily audience on YouTube is higher than most traditional television channels : your YouTube channel could reach millions of people with just a video made with a webcam, without large investments, but is it a secret? Do you know how to optimize your YouTube channel to achieve this? If you want to know how to enhance your strategy in this great Google social network , we will tell you everything.
Although YouTube is used by millions of users around the world, now it is not enough to publish quality stories or stories based on visual storytelling, but you must optimize your YouTube channel in such a way that search engines can find your content and promote it. for viewing.
Social networks in Mexico reach 83 million users
Keys to optimize your YouTube channel
HubSpot has shared with us 4 tips to optimize your channel on YouTube, a strategy that becomes essential if we take into account that this social network occupies the second place among the largest reach, in addition to being the second largest search engine, just behind Google.
Its main potential: video . According to Carolina Sansing , marketing director of Ibero-America at HubSpot, “ the public prefers to learn stories through videos , as it is a friendly format that, in addition to being interesting, is easy to remember. That's why 45% of busin Mexico Mobile Number List esses are investing more in YouTube this year than any other marketing channel available. Knowing how to use this platform to our advantage will give us the push we need to position ourselves . ”
With this in mind, whether you want to make your brand known, or you want to be a successful YouTuber and even simply want to share your daily life on this social network, HubSpot shares the following keys with us:
1. Take into account what users are looking for
As in any SEO strategy , one of the most important factors to stand out on YouTube are keywords . It is very important to choose these words correctly, and they must be related to the topic of the video.
In the same way that you regularly do with written content, add your keywords to the title, description, tags and thumbnails of your video on YouTube, since all of this will be taken into account when a user searches for content.
Improve your SEO with these 10 tips to search for keywords
If you want to optimize your channel on YouTube and attract more users, you can review the most popular queries on the platform : research what people search for the most and choose an ideal topic from the results. To do this you can help yourself with Google AdWords, Rank Tracker or use the YouTube Search report.
2. Describe your content
Sometimes we miss generating a description of the video, a point that is usually not taken into account but is one of the most important ranking factors on YouTube.
The description is used so that YouTube (or Google) takes the information from the content you have uploaded, that is, they rely on this description to rate your publication. So try to add it and make sure it has more than 250 words (including keywords of course). It can also be used to link external URLs , such as other social network links or your website.
[Tweet “You should optimize your YouTube posts to boost viewing”]
3. Attract attention through images and generate interaction
Ranking on YouTube is also done based on interactions , so it is essential to attract the attention of viewers, and one of the most effective ways to achieve this is to use attractive thumbnails of your content.
We refer to thumbnails as those small images that viewers click on to watch a video . Now do you see its importance? They will serve to attract more viewers, it is the first thing that people see about your content, and the greater the interaction, the greater the positioning.
very useful to use faces, manage contrasts between colors and keep in mind that a resolution of 1280 x and a 16:9 aspect ratio will make this image look much better.
Why you should have a YouTube strategy for your eCommerce: how to do it well
4. Keep track of your metrics
Measuring the performance of your videos will help you identify your strengths and weaknesses , which content has been liked more and which less, and thus create new strategies to optimize your YouTube channel in the future.
Use interaction metrics, such as the average percentage played, the average duration of views, viewing time, audience retention, average subscribers, traffic sources... in short, everything that makes you know better what your audience likes most.
In fact, pay special attention to the average viewing duration, since YouTube prioritizes it to better position those videos that have a longer viewing session, even above those that have the most visits.