Post by account_disabled on Dec 26, 2023 4:13:04 GMT -7
Awalk down the street without seeing Gaps classic logo hoodie. decline. In a bid to increase sales and modernise the brand Gap sought action in the form of a rebrand. Without warning Gap relaunched during the Christmas season of . But the extent of Gaps relaunch was a new logo it wasnt accompanied by a new product line or mission statement. The poorly executed rebrand quickly received negative feedback from customers and designers who felt Gap had chosen to abandon its history and visual identity.
Just one week after relaunch Gap returned to its original logo stating that they had handled rebranding in the wrong way and shouldve involved customers in their big decision. Image Medium What can we learn from these rebrands Executing the perfect rebrand isnt going to be easy even big Mobile App Development Service budget brands get it wrong sometimes But what can we learn from these best and worst rebrands Brand identity is EVERYTHING Make sure your brand is still recognisable Ensure you know and understand what your audience wants Dont rebrand overnight Your rebrand should have a purpose There are tons of marketing strategies and tactics out there theres lots to learn and thats why were here to help.
Join the Girls in Marketing membership to gain access to exclusive webinars resources and courses designed by marketing experts as well as a wonderful community of women. As marketers staying inspired is pivotal and as we look ahead to we want to celebrate the women shaping the marketing landscape. Each year we spotlight women to follow with our list and this year is no different. But were mixing it because we want you to get involved Fancy a spot on the list or maybe you know someone who deserves one You can nominate yourself or someone else to feature on our list by filling in the form here. The best and worst rebrands What can we learn October Recent Blog Posts A Christmas.
Just one week after relaunch Gap returned to its original logo stating that they had handled rebranding in the wrong way and shouldve involved customers in their big decision. Image Medium What can we learn from these rebrands Executing the perfect rebrand isnt going to be easy even big Mobile App Development Service budget brands get it wrong sometimes But what can we learn from these best and worst rebrands Brand identity is EVERYTHING Make sure your brand is still recognisable Ensure you know and understand what your audience wants Dont rebrand overnight Your rebrand should have a purpose There are tons of marketing strategies and tactics out there theres lots to learn and thats why were here to help.
Join the Girls in Marketing membership to gain access to exclusive webinars resources and courses designed by marketing experts as well as a wonderful community of women. As marketers staying inspired is pivotal and as we look ahead to we want to celebrate the women shaping the marketing landscape. Each year we spotlight women to follow with our list and this year is no different. But were mixing it because we want you to get involved Fancy a spot on the list or maybe you know someone who deserves one You can nominate yourself or someone else to feature on our list by filling in the form here. The best and worst rebrands What can we learn October Recent Blog Posts A Christmas.