Post by jannatara2896 on Oct 22, 2023 23:49:46 GMT -7
The General Data Protection Law (LGPD) was enacted in 2018, coming into force in September 2020, and guarantees individuals security and privacy regarding their personal data transferred to companies. This is a law that profoundly impacts all businesses that rely on the use of customers' personal data. Basically, all businesses present on the internet. Gokit, as your strategic partner in digital marketing, brings some information on the topic. Punishments for companies The interval between the promulgation of the Law and the beginning of its validity served as a period of adaptation for national organizations to comply with the new legislation and for the determinations to begin to take effect.
Even with the law already in force, fines for non-compliance began to be applied from August 2021, and can range from warnings or simple fines to a partial or total ban on carrying out activities related to data processing. Roles and Responsibilities: How does Gokit position itself? Gokit, within the digital dbtodata.com marketing structure, has the role of data operator . That is, we have secondary responsibilities for the data. We are the service provider that uses data in accordance with the decisions made by your company. Under the LGPD, your company is the data controller. In other words, your company is primarily responsible for your customer data and decision making.
A legal consultancy you trust can be a good partner to instruct you in these decision-making and during the adaptation process. The impacts on our service In our daily lives we frequently use the RD Station Marketing software to process customer data. Some adjustments may be necessary and, if done correctly, in compliance with the new transparency rules and with explicit consent, it will allow the collection of consumer information in a legal and effective manner.