Post by account_disabled on Mar 10, 2024 0:49:49 GMT -7
Google Canada's Grow with Google program manager, Roberto Faria, brought some lessons about UX. Here, you will find five tips on how your marketing team can use the fundamentals of UX design in their work and help improve a positive experience. 1. Use analytics to discover UX gaps and opportunities The marketing team has a series of data that, when analyzed, can indicate the user experience (UX) currently offered and the points where there is room for improvement. Therefore, evaluate the information that is available to you, check the website speed, analyze customer behavior and identify evasion points. You may notice complicated and unintuitive processes. Additionally, regularly monitor customer engagement. It is also important to carry out user testing on a recurring basis, as it will allow marketers to understand how customers actually interact and understand products and campaigns. This close-up view will allow them to build a real and global perception of what works and what doesn't. Another point is in user testing that some problematic points are more difficult to notice during testing with tools or team members.
After all, your team is already completely familiar with the product. User tests can range from the time it takes a person to locate an item on the website to the difficulty encountered by people with different needs in accessing a location. User testing can be valid for both products that are yet to enter the market and those that are already being sold, but advance testing can save companies time and money. Building a UX strategy with positive results is based on constant learning and customer interaction with products and processes. So, the moral of this first topic is research and Brazil Phone Number Data analysis. 2. Create a consistent UX across devices and channels Consumers are migrating from offline to online devices, using mobile devices and desktops, making shopping research with one click at any time. What was already a trend was heightened by the Covid-19 pandemic. Now, in this diverse scenario, with customers moving across so many platforms, companies are faced with the challenge of making the customer journey and user experience (UX) more fluid and enjoyable.
The intention of your UX teams must therefore be to eliminate possible obstacles and develop a consistent experience across all touchpoints, encompassing products, websites, applications, marketing campaigns, social networks, communication channels and everything else that involves the relationship between your company and customers. When faced with consistent communication, customers can know what to expect, generating a relationship of trust with the company. Therefore, establish guidelines and ensure that all teams – from all sectors – act in an aligned manner. 3. Write clear UX messages and marketing copywriting Copywriting is nothing more than the process of creating persuasive texts for Marketing and Sales actions, such as texts for emails, websites, slogans, social networks, advertisements and catalogs. When thinking about copywriting and user experience (UX), you need to keep in mind the great impact that the right words can have on a product or campaign. Therefore, it is important to clearly communicate the actions you want the customer to take. Be sure to use simple terms, appropriate tone, and inclusive language.
After all, your team is already completely familiar with the product. User tests can range from the time it takes a person to locate an item on the website to the difficulty encountered by people with different needs in accessing a location. User testing can be valid for both products that are yet to enter the market and those that are already being sold, but advance testing can save companies time and money. Building a UX strategy with positive results is based on constant learning and customer interaction with products and processes. So, the moral of this first topic is research and Brazil Phone Number Data analysis. 2. Create a consistent UX across devices and channels Consumers are migrating from offline to online devices, using mobile devices and desktops, making shopping research with one click at any time. What was already a trend was heightened by the Covid-19 pandemic. Now, in this diverse scenario, with customers moving across so many platforms, companies are faced with the challenge of making the customer journey and user experience (UX) more fluid and enjoyable.
The intention of your UX teams must therefore be to eliminate possible obstacles and develop a consistent experience across all touchpoints, encompassing products, websites, applications, marketing campaigns, social networks, communication channels and everything else that involves the relationship between your company and customers. When faced with consistent communication, customers can know what to expect, generating a relationship of trust with the company. Therefore, establish guidelines and ensure that all teams – from all sectors – act in an aligned manner. 3. Write clear UX messages and marketing copywriting Copywriting is nothing more than the process of creating persuasive texts for Marketing and Sales actions, such as texts for emails, websites, slogans, social networks, advertisements and catalogs. When thinking about copywriting and user experience (UX), you need to keep in mind the great impact that the right words can have on a product or campaign. Therefore, it is important to clearly communicate the actions you want the customer to take. Be sure to use simple terms, appropriate tone, and inclusive language.