Post by account_disabled on Mar 4, 2024 2:42:45 GMT -7
Next, I will describe the good SEO-friendly practices that will make our article an ideal candidate for positioning in search results:
) HEADERS (HTML HEADERS)
Surely you already know that it is good for your article, especially if it is long, to have hea Chinese Overseas Asia Number Data dings to organize the content (like this one!). This helps with readability and at the same time gives Google valuable information about which words are the most important: those in the headings.
These titles and subtitles in HTML code are translated into H, H, H tags and at a technical level they must maintain a hierarchy. That is to say: H must be below an H, H below an H and so on.
And very, very important is that there should never be more than one H per page . If in your blog it happens that in the HTML code the name of the blog appears as H and the title of the post as well, stop everything you are doing right now and start modifying the template or call a technician (for example us ) to solve it for you.
Another practice to avoid is to follow a generic structure for all articles. For example, if all your posts have words and two headings in them. Or all your posts have a photo and a video. Each post will have needs, and it is not good for everyone to be cut from the same cloth.
) OPTIMIZED IMAGES
There are mainly two aspects to improve on the images side:
File name . Don't use names like DSCjpg, because you'll be wasting a positioning path. Did you know that some of our posts rank better on Google Images precisely for this? Put names in which you use the keyword, such as guia-seo-friendly.jpg.
Images <Kb . We often upload images as they are in large sizes when we are going to use them smaller, and this is a waste of resources. A width of px and a resolution of dpi will usually suffice. Resize them before uploading them with online tools like Compressor.io or use a plugin like Imsanity to do it directly in WordPress.
Images greatly influence loading time and Google gives a lot of importance to this.
“alt” tag . The purpose of this tag is to tell blind people and search engines, who cannot see the image, what it is about. Always try to fill it in, if it is with the best keyword. And if it is with a variant of the keyword (for example "post seo-friendly" instead of "seo-friendly content") even better. Below we are going to talk in depth about this topic of search variants.
) KEYWORD DENSITY
You've probably heard about keyword frequency (TF) . In other times, it was recommended to include the keyword to be positioned very often so that the article was very relevant to that search. However, this gave rise in past times to posts saturated with the same keyword over and over again that in the end were of no use to users.
The ideal is to follow the usual writing guidelines and avoid repeating the same term using synonyms instead . «What if then I lose relevance for that keyword ?» There is no problem with this, Google knows how to identify synonyms perfectly and they will help us position for other search variants.
If you're wondering how to find optimal related terms to rank your content, you can use:
Google . The search engine itself can give you very good ideas of search variants for the keyword you want to attack. In fact, there are SEOs that directly use the titles of their competition's posts as headings so that the content is semantically closer.
AdWords Keyword Planner . This tool is used for advertisers to find new keywords for which to display their ads, but the semantic relationships between terms serve us perfectly for writing. Type a keyword and Google itself will indicate variants for that term or search string.
Rank Tracker . This tool offers a good number of free features, and it is in Spanish. Once you have downloaded and configured it, go to “Keyword Study > Keyword Planner” and the software will give you many suggestions. You can use them as ideas for headings of your content or for future posts on interlinking strategies .
) HEADERS (HTML HEADERS)
Surely you already know that it is good for your article, especially if it is long, to have hea Chinese Overseas Asia Number Data dings to organize the content (like this one!). This helps with readability and at the same time gives Google valuable information about which words are the most important: those in the headings.
These titles and subtitles in HTML code are translated into H, H, H tags and at a technical level they must maintain a hierarchy. That is to say: H must be below an H, H below an H and so on.
And very, very important is that there should never be more than one H per page . If in your blog it happens that in the HTML code the name of the blog appears as H and the title of the post as well, stop everything you are doing right now and start modifying the template or call a technician (for example us ) to solve it for you.
Another practice to avoid is to follow a generic structure for all articles. For example, if all your posts have words and two headings in them. Or all your posts have a photo and a video. Each post will have needs, and it is not good for everyone to be cut from the same cloth.
) OPTIMIZED IMAGES
There are mainly two aspects to improve on the images side:
File name . Don't use names like DSCjpg, because you'll be wasting a positioning path. Did you know that some of our posts rank better on Google Images precisely for this? Put names in which you use the keyword, such as guia-seo-friendly.jpg.
Images <Kb . We often upload images as they are in large sizes when we are going to use them smaller, and this is a waste of resources. A width of px and a resolution of dpi will usually suffice. Resize them before uploading them with online tools like Compressor.io or use a plugin like Imsanity to do it directly in WordPress.
Images greatly influence loading time and Google gives a lot of importance to this.
“alt” tag . The purpose of this tag is to tell blind people and search engines, who cannot see the image, what it is about. Always try to fill it in, if it is with the best keyword. And if it is with a variant of the keyword (for example "post seo-friendly" instead of "seo-friendly content") even better. Below we are going to talk in depth about this topic of search variants.
) KEYWORD DENSITY
You've probably heard about keyword frequency (TF) . In other times, it was recommended to include the keyword to be positioned very often so that the article was very relevant to that search. However, this gave rise in past times to posts saturated with the same keyword over and over again that in the end were of no use to users.
The ideal is to follow the usual writing guidelines and avoid repeating the same term using synonyms instead . «What if then I lose relevance for that keyword ?» There is no problem with this, Google knows how to identify synonyms perfectly and they will help us position for other search variants.
If you're wondering how to find optimal related terms to rank your content, you can use:
Google . The search engine itself can give you very good ideas of search variants for the keyword you want to attack. In fact, there are SEOs that directly use the titles of their competition's posts as headings so that the content is semantically closer.
AdWords Keyword Planner . This tool is used for advertisers to find new keywords for which to display their ads, but the semantic relationships between terms serve us perfectly for writing. Type a keyword and Google itself will indicate variants for that term or search string.
Rank Tracker . This tool offers a good number of free features, and it is in Spanish. Once you have downloaded and configured it, go to “Keyword Study > Keyword Planner” and the software will give you many suggestions. You can use them as ideas for headings of your content or for future posts on interlinking strategies .